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Business Development For Dummies by Anna Kennedy

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Part VI

Making Influential Friends: Partnerships

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webextras.eps Partnerships can be highly beneficial to your company, but you need to understand that they often have their own lifecycle. Get the details at www.dummies.com/extras/businessdevelopment.

In this part …

  • Discover what types of partnerships you can seek.
  • Stay focused on what your firm does best.
  • Weigh up whether partnering is right for your company.
  • Get what you really want from a partnership.
  • Implement a partnership that’s a success for both parties.

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