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Business Environment by A. C. Fernando

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29

CORPORATE SOCIAL RESPONSIBILITY IN INDIA

This chapter presents a detailed analysis of corporate social responsibility (CSR), the conflicting perspectives on CSR, the history and the emergence of the concept, why business should have social responsibility, the growing global role of CSR, the theoretical justification for CSR, models for implementation of CSR, CSR as a business strategy for sustainable development, and then studies various issues relating to CSR in the Indian context.

In India, as in the rest of the world, there is a growing awareness that capital markets and corporations are, after all, created by society and must therefore serve it, not merely profit from it. In the age of globalization, corporations and business enterprises ...

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