Business, Profit, and the External Environment
Objective 1-1 Define the nature of U.S. business, describe the external environments of business, and discuss how these environments affect the success or failure of organizations.
What do you think of when you hear the word business? Does it conjure up images of large, successful corporations, such as Apple, Starbucks, and Amazon? Or of once-great but now struggling companies like Sears and Yahoo!? Do you think of multinational giants such as Honda, General Electric, or Nestle? Are you reminded of smaller firms, such as your local supermarket or favorite chain restaurant? Or do you think of even smaller family-owned operations, such as your neighborhood pizzeria, dry cleaners, or the florist ...
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