Exercising your Ethics
Getting Caught Out in The Cold
The Situation
You are the owner of a small company that provides heating oil to residential and business customers in a rural Midwest county. The business has been in your family for several generations and you are a well-respected member of the community. Although the business had once provided a steady income for you and your family, increased energy efficiency and a move away from oil heat have cut your profits to almost nothing in recent years.
The Dilemma
After the retirement of your long-time marketing manager, you’ve hired a recent college graduate, Huma. Huma has analyzed your firm’s financial position, as well as the most up-to-date demographic and market information. In the prior ...
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