Chapter 3 Entrepreneurship, New Ventures, and Business Ownership

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Learning Objectives

After reading this chapter, you should be able to:

  1. 3-1 Define small business, discuss its importance to the U.S. economy, and explain popular areas of small business.

  2. 3-2 Explain entrepreneurship and describe some key characteristics of entrepreneurial personalities and activities.

  3. 3-3 Describe distinctive competence, the business plan, and the start-up decisions ...

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