Summary of Learning Objectives

Objective 4-1

  1. Discuss the rise of international business and describe the major world marketplaces, trade agreements, and alliances.

Importing and exporting products from one country to another greatly increases the variety of products available to consumers and businesses. Several forces have combined to spark and sustain globalization. Governments and businesses have become aware of the potential for higher standards of living and increased profits. New technologies make international travel, communication, and commerce faster and less expensive. In addition, some companies expand into foreign markets just to keep up with their competitors.

North America, Europe, and Pacific Asia represent three geographic ...

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