Exercising your Ethics
Paying Heed to Foreign Practices
The Situation
Assume that you’re an up-and-coming manager at a medium-sized manufacturing company. Your company is one of only a few companies making certain components for radiant floor-heating systems. The primary advantage of these systems is that they are energy efficient and can result in significantly lower heating costs. Although radiant floor heating is just catching on in the United States, there is a lot of potential in foreign markets where energy is expensive. You’ve been assigned to head up your company’s new operations in a Latin American country. Because at least two of your competitors are also trying to enter this same market, your boss wants you to move as quickly as possible. ...
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