Business Essentials, 12/e

Management and the Corporate Culture

1. Objective 5-6 Describe the development and explain the importance of corporate culture.

Every organization—big or small, more successful or less successful—has an unmistakable “feel” to it. Just as every individual has a unique personality, every company has a unique identity, or a corporate culture, the shared experiences, stories, beliefs, and norms that characterize an organization. This culture helps define the work and business climate that exists in an organization.

Corporate Culture

the shared experiences, stories, beliefs, and norms that characterize an organization

A strong corporate culture serves several purposes. For one thing, it directs employees’ efforts and helps everyone work toward ...