Exercising your Ethics
Time for the AX?
The Situation
You are the sales manager for Que, Inc., a new pharmaceutical company that has recently purchased the license to sell an allergy medicine that comes in a unique dispenser. Before the acquisition of the license, the product, called PediPlume, sold for $10 per dose, but the owner and CEO of the company, Betty Scheckt, has increased the price to $40 over the past year with no noticeable decline in demand. In fact, due to a new law that requires the presence of such a device in every public school, Scheckt is predicting an increase in demand and is asking you to increase the price by another 15 percent. In addition, the only other real competitor just pulled their product off the market, so Que ...
Get Business Essentials, 12/e now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
