Cases

Alphabet Soup

At the beginning of this chapter, you read about how Alphabet’s founders manage their employees and plan for the future. Using the information presented in this chapter, you should now be able to answer the following questions:

Questions for Discussion

  1. 5-26. Describe examples of each of the management functions illustrated in this case.

  2. 5-27. Which management skills seem to be most exemplified in Sergey Brin and Larry Page?

  3. 5-28. What role have goals and strategy played in the success of Alphabet?

  4. 5-29. How would you describe the corporate culture at Alphabet?

When Old Is New and New Is Old

Late in 2011, JCPenney made a dramatic move, ousting CEO Myron Ullman and bringing in Ron Johnson. Johnson was perceived as a change ...

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