Building a Business: Continuing Team Exercise
Assignment
Meet with your team members to consider your new business venture and how it relates to the marketing processes and consumer behavior topics in this chapter. Develop specific responses to the following:
11-11. Develop a “Statement of Marketing Objectives” for your company. Justify those marketing objectives by explaining how they contribute to the overall business mission of the company.
11-12. Identify the target market(s) for your business. Who are your customers? Describe the characteristics of customers in your target market(s).
11-13. Discuss how your team is going to identify the existing competitors in your chosen market. Based on the discussion, what are the key elements of your ...
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