Questions & Exercises
Questions For Review
12-1. How does breakeven analysis help managers measure the potential impact of prices?
12-2. Discuss the goal of price skimming and penetration pricing.
12-3. What are the various classifications of consumer and industrial products? Give an example of a good and a service for each category other than those discussed in the text.
12-4. How is the concept of the value package useful in marketing to consumers and industrial customers?
Questions for Analysis
12-5. Describe the four stages of the product life cycle and the marketing mix that is used in each. Provide at least one example of a product in ...
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