Building a Business: Continuing Team Exercise


Meet with your team members to consider your new business venture and how it relates to the product and pricing topics in this chapter. Develop specific responses to the following:

  1. 12-11. Consider the customers in your target market(s). Are they individual consumers, or organizations, or a combination of both? For each of your target markets, identify what customers will expect in the product features and in the value-package features.

  2. 12-12. Identify your business’s product mix, including its product line(s), if any. How do you justify this product mix rather than others you might have chosen?

  3. 12-13. Will your product(s) require new product development, modifications of existing products, ...

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