Meet with your team members to consider your new business venture and how it relates to the product and pricing topics in this chapter. Develop specific responses to the following:
12-11. Consider the customers in your target market(s). Are they individual consumers, or organizations, or a combination of both? For each of your target markets, identify what customers will expect in the product features and in the value-package features.
12-12. Identify your business’s product mix, including its product line(s), if any. How do you justify this product mix rather than others you might have chosen?
12-13. Will your product(s) require new product development, modifications of existing products, ...