Cases
Singing a Different Tune
At the beginning of this chapter, you read about the effects of heavy discounting in higher education. Using the information presented in this chapter, you should now be able to answer the following questions:
12-25. How would you describe the value package of your school?
12-26. What is the target market of your college? Do you think it is evolving or is it static?
12-27. If you were a private college administrator in New York or any other state where free tuition threatened your current enrollment, what kinds of responses and reactions could you formulate?
12-28. How do you think your college sets prices, including discounts?
12-29. Based on the answers to the previous questions, develop an overall response ...
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