Wholesaling
Objective 13-2 Describe the role of wholesalers and the functions performed by e-intermediaries.
The roles differ among the various intermediaries in distribution channels. Wholesalers provide a variety of services to buyers of products for resale or business use. In addition to storing and providing an assortment of products, some wholesalers offer delivery, credit, and product information. The range of services depends on the type of intermediary: merchant wholesaler, agent/broker, or e-intermediary.
Merchant Wholesalers
Most wholesalers are independent operations that sell various consumer or business goods produced by a variety of manufacturers. The largest group, merchant wholesalers, buys products from manufacturers and ...
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