Business Essentials, 12/e

Physical Distribution

1. Objective 13-4 Define physical distribution and describe the major activities in the physical distribution process.

Physical distribution refers to the activities needed to move products from an intermediary or a manufacturer to customers and includes warehousing and transportation operations. Its purpose is to make goods available when and where customers want them, keep costs low, and provide services to satisfy customers. Because of its importance for customer satisfaction, some firms have adopted distribution as their marketing strategy of choice.

Physical Distribution

activities needed to move a product efficiently from manufacturer to consumer

Consider, for example, the pioneering global distribution system of ...