13-1. Describe the types of distribution channels that may be used to get products from manufacturers to end users, and give an example of each.
13-2. What are the three distribution strategies for market coverage? When is each most appropriate?
13-3. Compare each of the major modes of transportation and identify at least one advantage of each.
13-4. Select four different kinds of advertising media and compare the advantages and disadvantages of each.
13-5. What are the steps in the personal selling process? ...