Questions & Exercises

Questions For Review

  1. 13-1. Describe the types of distribution channels that may be used to get products from manufacturers to end users, and give an example of each.

  2. 13-2. What are the three distribution strategies for market coverage? When is each most appropriate?

  3. 13-3. Compare each of the major modes of transportation and identify at least one advantage of each.

  4. 13-4. Select four different kinds of advertising media and compare the advantages and disadvantages of each.

  5. 13-5. What are the steps in the personal selling process? ...

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