Business Essentials, 12/e

Questions & Exercises

Questions For Review

1. 13-1. Describe the types of distribution channels that may be used to get products from manufacturers to end users, and give an example of each.

2. 13-2. What are the three distribution strategies for market coverage? When is each most appropriate?

3. 13-3. Compare each of the major modes of transportation and identify at least one advantage of each.

4. 13-4. Select four different kinds of advertising media and compare the advantages and disadvantages of each.

5. 13-5. What are the steps in the personal selling process? ...