Exercising your Ethics

Telling The Ethical From The Strictly Legal

The Situation

When upgrading services for convenience to customers, commercial banks are concerned about setting prices that cover all costs so that, ultimately, they make a profit. This exercise challenges you to evaluate one banking service—ATM transactions—to determine if any ethical issues also should be considered in a bank’s pricing decisions.

The Dilemma

A regional commercial bank in the western United States has more than 300 ATMs serving the nearly 400,000 checking and savings accounts of its customers. Bank customers are not charged a fee when they make deposits or withdrawals, just as completing these transactions with a teller in the bank or at a drive-through window ...

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