July 2013
Intermediate to advanced
570 pages
29h 55m
English
(The case is based on reports in the print and electronic media. The case is meant for academic purpose only. The writer has no intention to sully the reputations of the corporate or executives discussed.)
India has been a pioneer in the textile industry for centuries. The industry went through a chequered history. But after the introduction of the new economic policy and removal of the quota system there has been an immense growth of exports. With the exports doing well, there has been a huge investment and the yearly sales turnover is becoming increasingly high. Many parts of the country are involved in the manufacturing of textile products and one among them is Tirupur. ...
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