5.1 Corporate Responsibility toward Consumer StakeholdersCorporate Responsibilities and Consumer RightsConsumer Protection Agencies and Law5.2 Corporate Responsibility in AdvertisingEthics and AdvertisingThe Federal Trade Commission and AdvertisingPros and Cons of AdvertisingEthical Insight 5.1Advertising and Free SpeechPaternalism, Manipulation, or Free Choice?5.3 Controversial Issues in Advertising: The Internet, Children, Tobacco, and AlcoholAdvertising and the InternetThe Thin Line between Deceptive Advertising, Spyware, and SpamAdvertising to ChildrenProtecting ChildrenTobacco AdvertisingThe Tobacco Controversy ContinuesAlcohol AdvertisingEthical Insight 5.25.4 Managing Product Safety and Liability ResponsiblyHow Safe Is Safe? The Ethics of Product SafetyEthical Insight 5.3Product Liability DoctrinesLegal and Moral Limits of Product LiabilityProduct Safety and the Road Ahead5.5 Corporate Responsibility and the EnvironmentThe Most Significant Environmental ProblemsCauses of Environmental PollutionEnforcement of Environmental LawsThe Ethics of EcologyGreen Marketing, Environmental Justice, and Industrial EcologyRights of Future Generations and Right to a Livable EnvironmentRecommendations to ManagersChapter SummaryQuestionsExercisesReal-Time Ethical DilemmaCases12. For-Profit Universities: Opportunities, Issues, and Promises13. Fracking: Drilling for Disaster?14. Neuromarketing15. Wal-Mart: Challenges with Gender Discrimination16. Vioxx, Dodge Ball: Did Merck Try to Avoid the Truth?Notes