Take the “Ow” Out of “Now”

Approximately 20 minutes



“Now” is one of the words to which potential buyers are most likely to respond. Participants in this exercise are tasked with identifying key words that attract customers. They are also shown a list of persuasive words. Then, they are given a product for which to prepare an advertisement that uses some of these words in an ethical fashion and one that uses them unethically.


To provide participants with a list of words that can be used to describe a product or service—ideally, in an ethical fashion.

Group Size

Any number of individuals can participate. The group should be divided into an even number of subgroups.

Room Arrangement

Arrange two, four, ...

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