CHAPTER 2

The Critical Role of Human Resources

Business ethics is related to human decisions and directly connected with the standards and principles of fairness. Moral values are more than a simple element for a corporation. The ethical thinking of an individual is about to be forgotten in many cases, such as after the appearance of a financial turmoil or under the pressure of internal conflicts of interest. People in many cases tend to focus more on profits and financial returns, and less on business ethics and their moral identity. Consequently, without a universal moral environment, corporations must cope with additional challenges in terms of globalized competitiveness and international markets. Ethics is an opportunity to invest and develop ...

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