THE INDIAN PERSPECTIVE
India has had a strong tradition of philanthropy. Business and corporate philanthropy can be traced to the pre-independence days in India, when companies funded education and other social welfare activities. But there is a fine line of distinction between CSR and philanthropy. CSR essentially means a more integrated and proactive action towards all the stakeholders while philanthropy could be a charitable donation to the people in and around the area of operation of the company even without ethical values. An organization needs to take a balanced view of the components of CSR and implement the strategies in coherence with the vision, mission and values of the organization.
TABLE 9.2 Prominent and Prestigious Awards for ...
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