Book description
PRAISE FOR BUSINESS EXPECTATIONS
ARE YOU USING TECHNOLOGY TO ITS FULLEST?
"In the wake of the new economy hype, Business Expectations: Are You Using Technology to Its Fullest? provides a cogent analysis of the practical challenges involved in managing technology ventures. Along with a fantastically rich, compelling set of real-world cases, the authors provide an invaluable tool kit for anyone interested in commercializing new technology."
-Mary Tripsas, Professor, Harvard Business School
"From the standpoint of an investor in biomedical technology, Business Expectations: Are You Using Technology to Its Fullest? provides a helpful schema for understanding the process of technology development and adoption. The book's insights into the life cycle of a new technology are perceptive and draw upon a wide variety of interesting examples from different industrial settings."
-Michael Lytton, General Partner, Oxford Bioscience Partners
Find out if you're using your technology to its fullest with:
A road map that guides you along the technological and developmental path from concept to product
Tools you can use to position your product or service in order to better satisfy customer needs
The knowledge necessary to separate realistic and unrealistic expectations for your technology so you can push it to the limit of its capabilities
A plan for marketing your product or service within the framework of your current e-business technology
Expert guidance on what it takes to create, innovate, and dominate in the New Economy
Table of contents
- Copyright
- Preface
- Acknowledgments
-
I. PROPOSITION
- 1. Alchemy—Technology Continuum
- 2. Product Lifecycle
- 3. Customer Behavior
- II. VALUE
- III. VISION MAINTENANCE
Product information
- Title: Business Expectations: Are You Using Technology to its Fullest?
- Author(s):
- Release date: April 2002
- Publisher(s): Wiley
- ISBN: 9780471208341
You might also like
book
Management of Corporate Greatness: Blending Goodness with Greed
The book draws on numerous real-life corporate examples from all over the world to show how …
book
Making Strategy Real: Bringing People Together toward a Common Cause
The hardest part of strategic leadership is getting people throughout the organization—from the executive team to …
book
The Truth About What Customers Want
Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about …
book
Greatness Is a Choice
A battle-tested guide on how to live a great life In Greatness Is a Choice, Wall …