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Business Express: Developing Business and Customer Awareness by Mr. Douglas Miller

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Developing business and customer awareness

What drives a successful business?

Douglas Miller

Objectives

This ebook gives you the essential information you need to make the right impact when you start full-time work for the first time, in the way your employer wants it.

Overview

This ebook is divided into three parts:

  1. Your commercial awareness
  2. Your customer awareness
  3. Your attitude, your energy, collaborative advantage

Context

One common complaint of employers is that few of their youngest recruits, graduate or otherwise, have what is known as ‘commercial’ or ‘business’ awareness. Many don’t take the time or trouble to research industry sectors and the overall business climate before they start work and as a consequence start work ‘blind’ ...

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