Persuasive communication
Convince your audience to consider your ideas and suggestions
Dr Mike Clayton
Objectives
When you have read and applied the tools in this module, you will be able to:
- establish your authority to speak and engage your audience
- make your argument effectively
- deploy powerful, memorable sound bites and use props and visual aids to help you.
Overview
Do you ever need to speak to an audience – of one or many – and convince them that what you are saying is worth considering? If you do, then this module will give you the tools and techniques to help you.
To be most persuasive, you must have authority, make a strong case and appeal ...
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