Book description
The easy way to grasp and use gamification concepts in business
Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).
Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.
How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment
How to build a successful gamification program
How to entice and retain customers using gamification
How to drive employee behavior inside your organization
Real-world illustrations of gamification at work
If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.
Table of contents
- Cover
- Table of Contents
- Title Page
- Introduction
-
Part I: Basic Training: Grasping the Basics
- Chapter 1: Gamifi-wha? Introducing Gamification
- Chapter 2: Head Case: Understanding What Makes Users Tick
- Chapter 3: Object Lesson: Establishing Business Objectives
- Chapter 4: Target Practice: Targeting Desired Behaviors
- Chapter 5: You Win! The Rewards of Rewarding
- Chapter 6: Game On: Understanding Game Mechanics
- Part II: Decisions, Decisions: Choosing a Gamification Framework
- Part III: Getting Your Gamification Program Off the Ground
- Part IV: The Part of Tens
- Cheat Sheet
Product information
- Title: Business Gamification For Dummies
- Author(s):
- Release date: February 2013
- Publisher(s): For Dummies
- ISBN: 9781118466933
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