Chapter 8

Customer-Facing Frameworks

In This Chapter

arrow Getting friendly with the social loyalty framework

arrow Becoming familiar with the community expert framework

arrow Checking out the competitive pyramid

Chapter 7 explains that three of the six gamification frameworks are external, or geared toward customer-facing experiences.

This chapter explores these three external gamification frameworks in greater detail:

check.png The social loyalty framework

check.png The community expert framework

check.png The competitive pyramid framework

Exploring the Social Loyalty Framework

Customer-facing and solo in nature (see Figure 8-1), the social loyalty framework is ideal for engaging the masses or converting one-time customers into returning ones. The social loyalty framework rewards your site’s or app’s users for what they already do: their valued behaviors, such as visiting, browsing, sharing, purchasing, and the like.

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