In This Chapter
Getting friendly with the social loyalty framework
Becoming familiar with the community expert framework
Checking out the competitive pyramid
Chapter 7 explains that three of the six gamification frameworks are external, or geared toward customer-facing experiences.
This chapter explores these three external gamification frameworks in greater detail:
The social loyalty framework
The community expert framework
The competitive pyramid framework
Exploring the Social Loyalty Framework
Customer-facing and solo in nature (see Figure 8-1), the social loyalty framework is ideal for engaging the masses or converting one-time customers into returning ones. The social loyalty framework rewards your site’s or app’s users for what they already do: their valued behaviors, such as visiting, browsing, sharing, purchasing, and the like.