Chapter 8
Customer-Facing Frameworks
In This Chapter
Getting friendly with the social loyalty framework
Becoming familiar with the community expert framework
Checking out the competitive pyramid
Chapter 7 explains that three of the six gamification frameworks are external, or geared toward customer-facing experiences.
This chapter explores these three external gamification frameworks in greater detail:
The social loyalty framework
The community expert framework
The competitive pyramid framework
Exploring the Social Loyalty Framework
Customer-facing and solo in nature (see Figure 8-1), the social loyalty framework is ideal for engaging the masses or converting one-time customers into returning ones. The social loyalty framework rewards your site’s or app’s users for what they already do: their valued behaviors, such as visiting, browsing, sharing, purchasing, and the like.
Image ...
Get Business Gamification For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
