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Business Gamification For Dummies by Kate Shoup, Kris Duggan

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Chapter 14

What’s Next: The Future of Gamification

In This Chapter

arrow Exploring the Pew Report on gamification

arrow Discovering future trends in gamification

By now, you have a solid understanding of what gamification is and where it’s been. But where’s it going? Obviously, we’re not psychic. But we’re starting to see some evolution in gamification, and from that we can extrapolate where it might wind up. In this chapter, you’ll get an idea of what could be just around the bend.

Digging into the Pew Report on Gamification

In May of 2012, the Pew Research Center’s Internet & American Life Project, in conjunction with Elon University’s Imagining the Internet Center, released a study titled “The Future of Gamification.” The study, available online at www.pewinternet.org/Reports/2012/Future-of-Gamification.aspx, cites the results of a survey in which researchers asked more than 1,000 technology stakeholders which of the following two statements they agreed with, and to elaborate on their answer:

check.png By 2020, gamification (the use of game mechanics, feedback loops, and rewards to spur interaction and boost engagement, loyalty, fun and/or learning) will not be implemented in most everyday digital ...

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