October 2014
Beginner
224 pages
3h 35m
English
The ninth Block and Limitation to Business Genius are clumsy communication skills. And they’re often clumsy because people make the mistake of thinking: effective communication = ‘the transfer of information from sender to receiver.’
It doesn’t.
Effective communication (as Dr Sandi Mann highlights in her book Psychology Goes to Work) = ‘when the sender creates a message that is understood by the receiver.’
Admittedly, they sound strikingly similar, but here’s why they’re different:
Non-Genius communicators boldly broadcast what they want to say (irrespective of the type of person they’re communicating with). That’s why, in a business context, you’ll often hear them mutter, ‘How many more times do I need to tell ...
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