Business Hack

Business Hack

by John Lee
Released February 2019
Publisher(s): Wiley
ISBN: 9781119542292

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Book description

Master the online tools available to grow your business and conquer the competition

Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques.

In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to:

  • Implement powerful social media marketing campaigns to increase revenue and rise above the competition
  • Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy
  • Identify future trends to stay ahead of the technology curve and capitalize on new opportunities.
  • Learn the skills used by successful entrepreneurs and respected experts in online marketing

The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century. 

Table of contents

  1. Cover
  2. Preface
  3. Acknowledgments
  4. About the Author
  5. Introduction: My Business Journey
    1. Selling the Future
    2. From a Northern Town
    3. Into the Property Business
    4. My First Website
    5. The Importance of Marketing
    6. An Online Revolution
    7. Still Trading My Time for Money
    8. What's in This Book for You?
  6. PART I: THE OLD RULES
    1. CHAPTER 1: Your Business and Products
      1. What is Your Business?
      2. The Definition of a Business
      3. Choosing the Right Product or Service
      4. Selling Information
      5. Taking your Product to Market
    2. CHAPTER 2: Sales and Marketing
      1. The AIDA Marketing Formula
      2. Basic Sales Techniques
      3. Back to Being a Kid
      4. The Deal‐Closing Triangle
      5. The MPST Process for Successful Selling
    3. CHAPTER 3: Building Your Sales Machine
      1. Advertising ROI (Return on Investment)
      2. The Learning Process
      3. Funnels
      4. Conversion Strategies
      5. Generating Traffic
      6. Exposure and Engagement
      7. Test and Measure
    4. CHAPTER 4: The Psychology of Selling
      1. The Sales Mindset
      2. Communication
      3. Convincer Strategies
  7. PART II: THE NEW RULES
    1. CHAPTER 5: The Digital Revolution
      1. Anything can be Sold Online
      2. Online to Offline or Online to Online
      3. Online Business is the New Normal
    2. CHAPTER 6: Your Online Presence
      1. Your Websites
      2. Your Social Media Platforms
      3. Making your Social Media Feeds Relevant
    3. CHAPTER 7: The Power of Social Media
      1. A Closer Customer Relationship
      2. Managing your Online Reputation
      3. The Power of Viral Marketing
    4. CHAPTER 8: A Guide to Building Successful Social Media Campaigns
      1. Facebook
      2. Twitter
      3. Instagram
      4. YouTube
      5. LinkedIn
      6. Google
      7. The Unparalleled Power of Google and Facebook
    5. CHAPTER 9: Branding in the Digital Age
      1. Brand You
      2. Building your Brand Awareness
      3. Do you have a Business or a Brand?
      4. Turning a Brand into a Business
      5. How to Become a Social Media Influencer
      6. YouTube Stars
    6. CHAPTER 10: Cautionary Tales (Adapt or Die!)
      1. Blockbuster vs Netflix
      2. Barnes & Noble vs Amazon
      3. HMV vs iTunes, Spotify, Deezer, etc.
  8. PART III: THE FUTURE RULES
    1. CHAPTER 11: Predicting Future Trends
      1. Out with the Old, in with the New
      2. The AI Revolution
      3. Think Laterally
      4. Who Wants to Live Forever?
      5. Who's the Expert Now?
      6. Which Future?
      7. Disrupting the Market
      8. The Power of Algorithms
      9. Beyond the Digital Age
    2. CHAPTER 12: Don't Become a Human Bot!
  9. PART IV: THEIR RULES (CASE STUDIES)
    1. CHAPTER 13: Case Studies
      1. Paying it Forward
      2. Christina: Cypriot‐based Events Organiser
      3. Lin: “East Meets West” Business Connections
      4. Andrew: Scaling Up a Security Business
      5. Janet: From Retail Assistant to Personal Branding Consultant
      6. Kay: Malaysian Boutique Hotel Business
      7. Tara: Weight Loss Expert and Video Marketing Consultant
      8. Sophia: Life Coach
      9. Yasmin: Executive Coach
      10. George: Security Adviser and Mentor
  10. Final Word: Your Business Story
  11. Index
  12. End User License Agreement

Product information

  • Title: Business Hack
  • Author(s): John Lee
  • Release date: February 2019
  • Publisher(s): Wiley
  • ISBN: 9781119542292