Chapter Eleven. Where Are They Now?

Even the best breakthrough products need to remain current. Yesterday’s breakthroughs can become outdated with new technologies, new social and lifestyle expectations, and lack of evolutionary innovation by the company. This chapter highlights the current state of products featured in the first edition of Creating Breakthrough Products. Some products are no longer on the market, some are no longer as popular, and some are as popular as ever.

Changing SET Factors

Many products featured in the first edition of this book did not make it into the current edition. We have tried to keep only the case studies that have evolved in some way, have continued to capture the marketplace, or have not been overly discussed ...

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