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Business Integrity in Practice by Agata Stachowicz-Stanusch

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Chapter 1

Ethical Capital and the Culture of Integrity

Three Cases in the United Kingdom and New Zealand

Tom Cockburn

Khosro S. Jahdi

Edgar Gray Wilson

Introduction

This chapter reviews three case studies on how integrity is defined and enacted through principles, policies, and practices of three organizations that regard integrity as a core value and Unique Selling Point (USP) in marketing their products and services. Integrity has been variously defined, and we will seek to address this central aspect of building sustainable ethical capital in organizations in our introduction and outline of this chapter in terms of paradigms, practices, and perspectives of the foundational ideals intended and applied.

In 2012, the International Year of ...

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