Chapter 16

Creating Business Value through Location-Based Intelligence

The Business Value of Location

Even with the growth of virtual businesses, online companies, and electronic commerce, it is still true that any business transaction or event, ranging from sales, customer service, maintenance, supply chain, and so on, involves parties that are physically at some set of locations. As companies seek to drive improved profits, reduced costs, or improved productivity from the “virtualized space” of the World Wide Web, the ever-growing volume of data can yield interesting and surprising insight in relation to the location of events, transactions, and behaviors. Whether we are looking for operational efficiencies, revenue growth, or more effective ...

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