November 2012
Intermediate to advanced
400 pages
11h 32m
English
Content preview from Business Intelligence, 2nd Edition
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Chapter 16
Creating Business Value through Location-Based Intelligence
The Business Value of Location
Even with the growth of virtual businesses, online companies, and electronic commerce, it is still true that any business transaction or event, ranging from sales, customer service, maintenance, supply chain, and so on, involves parties that are physically at some set of locations. As companies seek to drive improved profits, reduced costs, or improved productivity from the “virtualized space” of the World Wide Web, the ever-growing volume of data can yield interesting and surprising insight in relation to the location of events, transactions, and behaviors. Whether we are looking for operational efficiencies, revenue growth, or more effective ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.