Business Intelligence, 2nd Edition

Preface

Introduction

It has been nearly ten years since I began the process of writing the first edition of this book; in some ways that span of years seems like an eternity, while in others, a blink of the eye. At that time, business intelligence (BI), business analytics, OLAP, and data mining were still maturing techniques. But one interesting observation, looking back at the text of the first edition: our objective in developing the book (titled Business Intelligence – The Savvy Manager’s Guide) was to provide an overview of a collection of techniques that were gradually being adopted to help business understand ways to work better, and this objective anticipated the eventual democratization of the capabilities for repurposing information ...