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Business Intelligence and Data Mining by Anil Maheshwari

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CHAPTER 4

Data Mining

Data mining is the art and science of discovering knowledge, insights, and patterns in data. It is the act of extracting useful patterns from an organized collection of data. Patterns must be valid, novel, potentially useful, and understandable. The implicit assumption is that data about the past can reveal patterns of activity that can be projected into the future.

Data mining is a multidisciplinary field that borrows techniques from a variety of fields. It utilizes the knowledge of data quality and data organizing from the databases area. It draws modeling and analytical techniques from statistics and computer science (artificial intelligence) areas. It also draws the knowledge of decision-making from the field of business ...

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