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Business Intelligence and Data Mining by Anil Maheshwari

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CHAPTER 10

Text Mining

Text mining is the art and science of discovering knowledge, insights, and patterns from an organized collection of textual databases. Textual mining can help with frequency analysis of important terms and their semantic relationships.

Text is an important part of the growing data in the world. Social media technologies have enabled users to become producers of text and images and other kinds of information. Text mining can be applied to large-scale social media data for gathering preferences and measuring emotional sentiments. It can also be applied to societal, organizational, and individual scales.

Caselet: WhatsApp and Private Security

Do you think that what you post on social media remains private? Think again. A ...

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