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Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael S. Gendron

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Chapter 2

Introductory Business and Technology Strategy Concepts

This chapter reviews basic business and technology strategy concepts and explains the importance of technology infrastructure to any enterprise. ICT infrastructure can be viewed as a multilayered architecture (as discussed in Chapter 1), driven by the business imperatives of the enterprise and the technologies that must support them. Understanding the competition, knowing the internal business processes of your enterprise, and turning that knowledge into technology infrastructure recommendations are tantamount to creating competitive advantage. This chapter reviews some basic ICT and business strategy concepts to set the stage for your organization's journey down the path to value management of ICT investments used to create BI.

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