Chapter 1. Introduction to Business Intelligence
Let me begin by stating that this book is not intended to be used as a technical reference for your validation or argument in the evaluation or assessment of Business Intelligence solutions. I have avoided the use of products and acronyms whenever possible. This is not because I do not know the products or because I don't have an opinion about them. It is because I want you to think about what you are doing for Business Intelligence and why.
A “best-of-breed” BI tool can be implemented so poorly that it provides no value at all. A dated but well employed BI tool may bring spectacular business results. I probably will repeat myself a bit, including using the phrase “Activity does not equate to success.” ...
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