Chapter 4. The Impact of Business Intelligence

The user's perception of the benefits received from BI will be proportionate to the degree of productivity increase or the amount of positive visibility that they receive. If a BI solution helps them look better, lets them do their job better, or makes them a hero, it is goodness as far as they are concerned.

This does not mean that they have to be direct users of BI tools. They can be beneficiaries with little or no interaction in a hands-on manner. Too many people evaluate BI solutions by the number of individuals performing work and not by the overall impact on the business.

Numerous customers have told me something like this: “We are a vendor tool shop.” The implication is that they have a large ...

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