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Business Intelligence Guidebook by Rick Sherman

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Chapter 15

Advanced Analytics

Abstract

Advanced analytics focuses on gauging the future and allowing what-if analysis. Predictive analytics and data mining are the processes by which one performs advanced analytics for forecasting and modeling. Data visualization is an analytics technique that presents information pictorially, often graphically, helping to communicate a huge volume of information in a more intuitive way. Enterprises need two distinct types of self-service data environments based on different business analytical requirements: analytical sandboxes, to enable business users to be able to add data and derive metrics, and analytical hubs, which accommodate more extensive and intensive data gathering and analysis. Analytics for Big Data ...

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