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Business Intelligence Strategy and Big Data Analytics by Steve Williams

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Chapter 3

The Strategic Importance of Business Intelligence

Abstract

The global business environment is one where leveraging business information, business analyses, and decision support—that is, business intelligence (BI)—is an increasingly important factor of production. Companies that excel in their use of BI have achieved competitive advantages in a number of industries. At the same time, the strategic importance of BI varies by industry and company—and it is also affected by competitors’ actions. In general, the more complex and information-intensive the industry, the greater the strategic importance of BI. Accordingly, it is important for companies to determine the strategic importance of BI because that determination should drive the formulation ...

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