Pick up any business newspaper or periodical these days and you’re likely to find an article about big data or an advertisement about cognitive business—or both. These concepts are positioned as if they represent big advancements, and it is true that there are new types of data for businesses to leverage using new kinds of analytical tools. But if we drill down below the surface, the business benefits of big data and cognitive business are the same benefits that have been delivered by business intelligence (BI) for at least 15 years.
From a business perspective, BI has always been about leveraging business information, business analyses, and decision support to improve profitability. ...
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