CHAPTER 6

image

Images in Business Intelligence

Business intelligence is not just about metrics. It is also about accentuating and prioritizing information visually and intuitively. While figures and visual elements such as charts and gauges can do much of the work, nothing quite adds pizazz like the judicious use of images in business intelligence reports.

Using images does not necessarily mean just adding logos or decoration. Indeed, many people including me believe that images in BI should not distract from the information but enhance it. This means appreciating how images can complement the delivery of your data and guide the user as they analyze ...

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