Chapter 1. Understanding Business Intelligence

The story of Lisa in the Prologue, while fictitious, is actually quite relevant to the real challenges that business decision makers face everyday. From Main Street to Wall Street, the pace of business decisions continues to increase. Those companies that can create competitive advantage and craft superior business strategies in this fast-paced market will leave slow and outsmarted companies in the dust. Even though we live in the Information Age, where ever-increasing masses of data are at our disposal, we often struggle to understand what the data means. While advancements in the power of available technologies are never ending, we need to recognize that technology alone cannot solve a business ...

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