Chapter 4. Improving Operational Efficiency—Audi AG

Business intelligence has taken Audi in new directions in improving operational efficiency. We look forward to where it can take us in the future.

Heinz Braun

Audi's maxim, "Vorsprung durch Technik" ("Progress Through Technology"), describes the German car manufacturer's legacy of pioneering advancements through the application of technology. When applied to business intelligence, the slogan describes how Audi has used technology to implement business intelligence at the core of its manufacturing efforts—the vehicle assembly line. To improve the efficiency of Audi's assembly line processes, the vehicle operations data mart (also known as the Fahrzeugsteuerung data mart) provides line managers ...

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