Chapter 9 Data Quality and Information Compliance

When the quality of your data is suspect, how can you trust the results of any analysis based on that flawed data? In the business intelligence/data warehouse user community, there is a growing confusion as to the difference between data cleansing and data quality. Although many data cleansing products can help in applying data edits to name and address data or help in transforming data during an extract/transform/load (ETL) process, there is usually no persistence in this cleansing. Each time a data warehouse is populated or updated, the same corrections are applied to the same data.

In reality, improved data quality is the result of a business improvement process that looks to identify and ...

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