Chapter 15 Using Publicly Available Data

Throughout this book I have tried to emphasize the ultimate extraction of actionable value from aggregated sets of data. So what would you say if you were told there was a huge data resource that was widely available, easily accessible, and essentially free? I am referring to public data, which comes in a variety of sizes, shapes and forms, as well as what we might call “publicly available” data sets that are packaged and sold by value-added information resellers.

For the most part, a public data set is a collection of data that is collected as a by-product of some legal or regulatory mandate that requires registration of some event or transaction. In some cases, personal data supplied directly by individuals ...

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