Chapter 16 Quick Reference Guide
This Quick Reference Guide encapsulates some of the more important topics covered in the book. The treatment here sometimes mimics and sometimes summarizes the material. Each section gives an overview and a pointer to where in the book you should look for more detail.
Business Analytics
Business analytics refers to the front-end applications that are used within a business intelligence (BI) environment. As opposed to standard reporting applications, which report about the mechanics of the running of a business, business analytics provide insight into how to improve a business.
Business analytics can incorporate applications associated with analyzing the following.
• Customers and their behaviors, including ...
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