Business Intelligence

Table of Contents

1. Title Page
2. Copyright
3. Contents
4. Introduction
5. Chapter 1: An Introduction to Business Intelligence
   1. 1.1. The Origins of Business Intelligence
   2. 1.2. BI as an Autonomous Discipline
   3. 1.3. BI and Company Management
   4. 1.4. Review of BI Applications in Some Business Areas
   5. Recommended Literature
   6. Internet Resources
6. Chapter 2: The Data Warehouse
   1. 2.1. Introduction
   2. 2.2. What a Data Warehouse Is
   3. 2.3. Logical Model: Star Schema
   4. 2.4. Sources of Data
   5. 2.5. Designing a Data Warehouse: Basic Facts
   6. Recommended Literature
   7. Internet Resources
7. Chapter 3: The Basics of Business Analysis
   1. 3.1. Reporting and Data Analysis
   2. 3.2. Information Management
   3. Recommended Literature
   4. Internet Resources
8. Chapter 4: Advanced Business Analysis
   1. 4.1. Introduction
   2. 4.2. Classification
   3. 4.3. Cluster Analysis
   4. 4.4. Association Rules
   5. 4.5. Other Methods
   6. 4.6. Review of Selected BI Applications in Terms of Data Mining
   7. Recommended Literature
   8. Internet Resources
9. Chapter 5: Customer Intelligence
   1. 5.1. Introduction
   2. 5.2 Customer Intelligence and Data Mining
   3. 5.3. Personalization of the Marketing Message
   4. 5.4. On the Eve of Revolution
   5. Recommended Literature
   6. Internet Resources
10. Chapter 6: Business Intelligence and Value-Based Management
    1. 6.1. The Role of Information Capital in Enhancing the Value of an Enterprise
    2. 6.2. Implementation Methodology
    3. 6.3. Levels of Support of Business Processes
    4. 6.4. BI Implementation: Estimation of Return on Investment
    5. 6.5. Change Management and the Role of Human Capital
    6. 6.6. Conclusions
    7. Recommended Literature
    8. Internet Resources
11. Conclusion
12. Notes
    1. Chapter 1
    2. Chapter 2
    3. Chapter 3
    4. Chapter 4
    5. Chapter 5
    6. Chapter 6
    7. Conclusion
13. References